I am putting together an agenda for a 1-day executive briefing session on Social Media and New Marketing with an Insurance Company. They are brand new to social media. Here is what I outlined .. anything missing?

Review and share insights on the landscape of new media technologies and online experiences. These include:

Social networks, technologies and trends
Online Communities
Social Bookmarking and the Architecture of Participation
Mash-ups and composite applications
Virtual Worlds
Blogs and Blogger Influence
Microblogging (e.g. Twitter)
Forums and Discussions
Open Social Applications
Webinars and Twebisodes
Audience Intelligence and Listening and Response Technologies
eMail marketing
Website visibility and user experience
Content syndication and RSS technology

Anything missing? What would you want to learn about at a session like this?